When the scorching Texas summer gives way to the cool breezes of autumn, San Antonio transforms into one of the most vibrant festival destinations in the state. From honoring cultural traditions during DĂa de los Muertos, to dancing along the River Walk, to enjoying Oktoberfest celebrations with a Texan twist, fall is a season of joy, flavor, and community spirit. Families find fun in harvest fairs, food lovers savor festivals dedicated to tamales and tacos, and music fans soak in concerts under the crisp evening sky.
As a guest of The Emily Morgan Hotel, located in the heart of San Antonio, TX, you’ll be just steps from the city’s most beloved fall events. Whether you’re here to stroll the River Walk, immerse yourself in cultural heritage, or simply relax after a day of festivities, there’s no better way to enjoy Fall in San Antonio than by staying at our historic, one-of-a-kind hotel.

Why Fall in San Antonio Is a Season to Celebrate
While San Antonio hosts festivals year-round, fall is truly the city’s sweet spot. The blazing heat of summer mellows into pleasant 70s and 80s during the day, with cooler evenings perfect for walking tours, riverfront dining, and outdoor concerts. The change in weather brings locals out in droves to celebrate life, heritage, and community spirit.
San Antonio’s fall events capture the city’s unique blend of cultures. With its deep Mexican-American roots, German influences, and Texas Hill Country charm, every festival has a flavor all its own. Guests can easily fill a weekend itinerary with events that range from colorful parades to live music, artisanal markets, and food festivals. And the best part? Many of the largest celebrations happen just minutes from The Emily Morgan Hotel, making it the perfect home base.
1. DĂa de los Muertos Celebrates Tradition with Color and Spirit
Few events in San Antonio are as visually striking and culturally meaningful as DĂa de los Muertos (Day of the Dead). Unlike Halloween, this tradition is a joyful and respectful way to honor loved ones who have passed.

Highlights of San Antonio’s DĂa de los Muertos celebrations include:
- Ofrendas (altars): Beautifully decorated with marigolds, candles, and photos.
- Parades and performances: Expect live mariachi, Aztec dancers, and traditional processions.
- Family-friendly activities: Face painting, sugar skull workshops, and cultural storytelling.
Major events take place at Hemisfair Park and La Villita Historic Arts Village, both within easy walking distance of our hotel. As you step out from The Emily Morgan Hotel, you’ll be greeted with music, vibrant colors, and the warmth of a tradition that unites generations.
2. River Walk Revelry and the Fall Festivals by the Water
The San Antonio River Walk is beautiful year-round, but in the fall, it transforms into a festival hub. Events fill the waterfront with light, color, and celebration, giving visitors a truly magical experience.

One of the season’s highlights is the Ford Holiday River Parade, which kicks off the holidays with illuminated floats drifting down the water at night. Throughout October and November, visitors can also find:
- Artisan markets featuring handmade crafts and jewelry.
- Live folklĂłrico dancing and mariachi music at open-air stages.
- Food vendors serving everything from local Tex-Mex specialties to traditional holiday treats.
From The Emily Morgan Hotel, it’s just a short stroll to the River Walk, where you can sip margaritas, shop for unique souvenirs, or enjoy live music along the banks. For guests searching for hotels in San Antonio, TX near the River Walk, our location offers unmatched convenience.
3. Prost, San Antonio! Oktoberfest With a Texan Twist
San Antonio’s German heritage comes alive in the fall with Oktoberfest celebrations, and the city adds its own Tex-Mex flair to the mix.
At places like the Beethoven Männerchor Halle und Garten, one of the oldest German singing societies in Texas, you can enjoy authentic bratwurst, sauerkraut, and polka music. Meanwhile, the Pearl Brewery District hosts Oktoberfest events that blend German beer traditions with local craft brews and mariachi bands.

Expect to find:
- Beer gardens with Texas craft and German imports.
- Food pairings that range from pretzels and schnitzel to jalapeño-stuffed bratwurst.
- Dancing and music from oompah bands to mariachi ensembles.
After a day of celebration, unwind in the comfort of The Emily Morgan Hotel, where historic charm meets modern luxury. Guests often enjoy relaxing in their rooms overlooking the Alamo after sampling the city’s best brews.
4. Fiesta Especial and the Family-Friendly Fall Events for All Ages
San Antonio’s fall isn’t only about nightlife and beer gardens—it’s also full of family-friendly fun. Families traveling with children will love seasonal attractions like:
- Pumpkin patches and corn mazes at local farms just outside the city.
- Community harvest fairs featuring games, rides, and petting zoos.
- Neighborhood festivals where kids can join in crafts, costume contests, and cultural activities.

These events showcase the hospitality and warmth of San Antonio’s communities. Guests who stay at The Emily Morgan Hotel can easily combine major cultural festivals with relaxed family outings, ensuring every member of the family has something to enjoy.
5. A Flavorful Season Featuring Food and Drink Festivals You Can’t Miss
Food is at the heart of San Antonio’s culture, and fall brings plenty of opportunities to sample seasonal favorites.

Can’t-miss food and drink festivals include:
- Taco festivals that highlight San Antonio’s endless variety of taco creations.
- Chili cook-offs showcasing Texas’ iconic comfort food.
- Wine and beer tastings from Hill Country vineyards and local breweries.
For guests looking to savor the true flavor of San Antonio in the fall, these festivals offer an authentic taste of the city’s culinary diversity. And after indulging, The Emily Morgan Hotel offers the perfect retreat to relax and recharge.
6. Music in the Air with Fall Concerts and Cultural Performances
Music lovers will find that fall in San Antonio offers a soundtrack of its own. From large-scale festivals to intimate cultural performances, there’s something for every taste.
The Mala Luna Music Festival has previously brought in big names in hip-hop and Latin music, drawing thousands of fans. Meanwhile, smaller venues host Tejano, jazz, and folklórico performances, giving visitors a chance to experience the city’s vibrant arts scene.
Outdoor amphitheaters, riverfront stages, and historic plazas provide the perfect backdrop for live music in the cool autumn air. Guests staying at The Emily Morgan Hotel will appreciate the proximity to downtown performance venues, making it easy to catch a show before heading back for a relaxing night.

Plan Your Festival Getaway at The Emily Morgan Hotel
With so many ways to celebrate San Antonio in the fall, there’s no better time to plan your visit. From cultural traditions and Oktoberfest revelry to family fun, food festivals, and live music, the season offers something for everyone.
At The Emily Morgan Hotel, located directly across from the Alamo and steps from the River Walk, guests enjoy the perfect combination of historic charm and modern comfort. Our central location makes it easy to immerse yourself in all the city has to offer while enjoying award-winning hospitality.
📞 Ready to enjoy Fall in San Antonio? Call us at The Emily Morgan Hotel today at 800-824-6674 or book your stay online to secure your place at the heart of San Antonio’s fall festival season.