There’s something enchanting about San Antonio in October. The sweltering heat of summer finally gives way to cooler evenings, the River Walk glistens under autumn lights, and the city bursts alive with cultural celebrations that reflect its rich history and heritage. For guests of The Emily Morgan Hotel, October offers the perfect blend of history, festivity, and mystery, all right at your doorstep.
Our iconic hotel sits just across from the Alamo, making it a front-row seat to San Antonio’s most treasured stories. But what makes October truly special here is not just the festivals and parades happening across town; it’s the chance to experience “The Tale of Emily,” a storytelling tradition that brings to life the legend of the “Yellow Rose of Texas” and the unique history of our building.
Whether you’re drawn by the city’s vibrant Día de los Muertos celebrations, the spirited fun of Oktoberfest, or the illuminated magic of the Spiritlandia River Parade, October in San Antonio is a month you won’t want to miss. And it all begins at The Emily Morgan Hotel.
The Tale of Emily Told by the Fireplace
Every Tuesday in October at 5:30 p.m., the hotel invites you to join our general manager by the grand fireplace in our lobby for a very special event: The Tale of Emily.
During this intimate gathering, he shares the story of Emily Morgan, the woman often credited as the inspiration behind the beloved ballad, “The Yellow Rose of Texas.” Her legend is one of bravery, resilience, and intrigue–a story that intertwines with Texas history and continues to inspire curiosity today.
But the evening doesn’t stop with Emily’s tale. We’ll also guide you through the unique past of our Gothic Revival-style building, which was originally constructed as a state-of-the-art medical arts facility in the 1920s before becoming the beloved hotel it is today. Along the way, you’ll hear fascinating and playful stories that bring the unique character of The Emily Morgan Hotel to life..
To make the experience even more enjoyable, we offer complimentary appetizers and our signature Yellow Rose martinis, a cocktail that pays homage to the legend itself. Best of all, this event is completely free and open to guests and locals alike. It’s our way of connecting the past with the present and sharing a little piece of Texas heritage with everyone who walks through our doors.
Legends and Lore That Make the Emily Morgan Hotel Special
Many hotels can boast luxury accommodations and prime locations, but few can claim the kind of layered history that The Emily Morgan Hotel holds. Our striking 13-story building is a testament to Gothic architecture, with its intricate details and unique ornamentation; gargoyle-like figures once represented various medical ailments when the building served as a hospital. Today, these quirky details are part of what fascinates guests as they explore the property.
Beyond its design, the hotel is celebrated for the many stories that have become part of its character. Guests often enjoy learning about its intriguing past and the unique details that set it apart. This spirit of history, paired with modern comfort, makes every stay at The Emily Morgan Hotel a distinctive experience in San Antonio.
San Antonio in October, a City of Celebrations
While the Emily Morgan Hotel provides a cozy fireplace, captivating storytelling, and historic ambiance, you’ll also find that San Antonio in October is alive with celebrations and cultural events. The city’s calendar is packed with opportunities to experience everything from music and food to art and tradition.
Here are some of the highlights:
Honoring Tradition with Día de los Muertos in San Antonio
Few traditions are as visually striking and deeply meaningful as Día de los Muertos (Day of the Dead). In San Antonio, this celebration is embraced with great pride, blending indigenous practices with Spanish Catholic traditions to honor loved ones who have passed.
One of the largest and most beloved events is Muertos Fest. Visitors will encounter beautifully decorated altars (ofrendas), live music, art installations, and vibrant parades. The festival is a sensory experience that combines reflection, joy, and cultural pride. For many travelers, attending Muertos Fest is a once-in-a-lifetime opportunity to engage with Mexican-American heritage in an authentic and celebratory way.
When you return to The Emily Morgan after experiencing Muertos Fest, you’ll find that our own tales of history and remembrance harmonize beautifully with the city’s traditions of honoring the past.
A Toast to Autumn at Oktoberfest San Antonio
October in San Antonio also brings Bavarian spirit to the heart of Texas. Oktoberfest San Antonio is a lively event featuring German beers, traditional foods like bratwurst and pretzels, and live polka music that will have you dancing in no time.
For guests staying at The Emily Morgan Hotel, it’s the perfect excuse to venture out during the day, sample international flavors, and then return for a nightcap with one of our own signature cocktails. It’s a festive reminder of how global influences blend seamlessly into the cultural fabric of San Antonio.
Illuminated Magic at the Spiritlandia Day of the Dead River Parade
The San Antonio River Walk is already one of the most enchanting destinations in Texas, but during October, it becomes downright magical. The Spiritlandia Day of the Dead River Parade transforms the river into a glowing spectacle of illuminated floats, music, and performances.
Known as the largest Day of the Dead celebration in the country, Spiritlandia is a family-friendly event that beautifully blends pageantry with cultural tradition. Imagine strolling back to The Emily Morgan after watching the river sparkle with lights and music–you’ll be just steps away from your cozy room.
More October Events to Explore
San Antonio offers far more than just its marquee festivals. From culinary events that highlight Tex-Mex and barbecue traditions to art exhibits, live concerts, and sporting events, there’s something for every kind of traveler. To plan your itinerary, check out the full San Antonio Events Calendar.
Tips for Experiencing San Antonio in October
If you’re planning your first trip to San Antonio in October, here are a few tips to make the most of your stay:
- Pack for mild weather: Days are warm, but evenings can be cool. A light jacket will keep you comfortable during outdoor events.
- Book early: October is one of the busiest months for the city, so securing your room at The Emily Morgan Hotel in advance is highly recommended.
- Plan around festivals: With so many celebrations happening, use the events calendar to coordinate your days.
- Don’t miss local flavors: Try Texas barbecue, authentic Tex-Mex, and, of course, a Yellow Rose martini at our hotel.
- Stay central: Choosing a hotel near the Alamo and River Walk (like The Emily Morgan) means you’re close to all the action without worrying about long commutes.
View more smart travel tips before you travel to San Antonio.
Why Choose The Emily Morgan Hotel in October
There’s no better place to call home during your San Antonio getaway than The Emily Morgan Hotel. From its unbeatable location across from the Alamo to its rich history and modern amenities, the hotel provides the perfect balance of charm and comfort. Add in special events like The Tale of Emily, and your stay becomes more than just a trip, it becomes a story you’ll remember for years.
Guests enjoy beautifully appointed rooms, exceptional dining at Oro Restaurant & Bar, and an atmosphere steeped in Texas history. October is the perfect month to experience it all, with the city buzzing around you and a cozy fireplace waiting when you return.
Plan Your October Getaway Today
San Antonio in October is an unforgettable experience, and The Emily Morgan Hotel puts you at the center of it all. From Tuesday evening storytelling sessions with complimentary appetizers and cocktails to citywide celebrations of culture, food, and tradition, your autumn escape begins here.
Call 800-824-6674 to book your October stay at The Emily Morgan Hotel, or reserve your room online today. Don’t miss your chance to experience the history, mystery, and magic of San Antonio this fall.
